3 Ways to Identify the Bandwagon Fans of the Superbowl and Content Marketing
Here in Seattle, football is the flavor of the month. The Seahawks have made it to the second Superbowl in franchise history, and suddenly everyone in town is a fan. Most of the newbies are pretty...
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Secrets for B2B Native Advertising Success with LinkedIn Sponsored Updates
A new form of advertising is at the forefront of the content marketing revolution. Native ads are making major waves as display advertising performance continues to decline. It dovetails with the...
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Blockbuster B2B Storytelling: The Alchemy of Motion and Pictures
With the Oscars fast approaching, we’re reminded that B2B content marketers are the true “hyphenates” of the marketing world. That’s how Hollywood describes David O. Russell, Woody Allen, and Spike...
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I Got Drewed at Content Marketing World 2014
I attended Content Marketing World in Cleveland this past week and I’m proud to admit that I got Drewed! Alright, that probably warrants an explanation. To kick off the event, Andrew Davis, author of...
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B2B Marketing in 2015: Are you ready?
Every year, we make a list of the lessons we’ve learned and the questions that keep us up at night. We think back on the viewpoints, research, and articles that linger in our minds, the ones we find...
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Content Marketing Isn’t Just for Leads
For many companies, prospects are prospects and customers are customers, and never the twain shall meet. What plenty of marketers fail to recognize is that their existing customers may be their best...
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Quantity from Quality: Content Development from the Bottom Up
According to a 2010 study published in Marketing Science, it turns out that there is a certain amount of truth in the statement “there is no such thing as bad publicity.” While this obviously has...
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#MakingSense of What I Learned at #SIC2014
Last week, the Conference Center at the Washington State Convention Center was filled with stories. The Seattle Interactive Conference brought together marketers, designers, developers, and...
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Don’t Blink or You Might Miss: Content Marketing in the Moment
Picture yourself on a train, in a waiting room, or standing in line for an event. Whether it’s a five or thirty-minute wait, chances are you’re heads down on your phone or mobile device to check your...
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How Netflix Wins with Content (and How You Can, Too)
When Netflix released season one of House of Cards to the delight of millions (if not billions) of viewers in 2013, they set a new standard for content development and distribution and sent competitors...
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